Reading the Tea Leaves at Tea and More: Resolving Complex Supply Chain Issues

Barry Doyle
University of San Francisco, USA

Arthur H. Bell
University of San Francisco, USA

Tea and More is facing growing pains from its rapid expansion over the last decade and more. The case provides a summary of the challenges faced by the company in the areas of supply chain management, marketing plans, the creation of economic value, and the development of a long term strategy for profitable growth.

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