Bar Ilan University, Israel
Bar Ilan University, Israel; Izmir University of Economics, Turkey
In times of recession buyers may need to make difficult decisions and to prioritize purchases. One of the more appealing strategies taken is trade barter, which enables the exchange of goods or services with a minimum need for cash. The case presented in this paper describes the challenges faced by a Turkish Chamber of Commerce and Rimzi University, when trying to maintain funding levels during lean economic times. The case’s thought provoking questions encourage student thinking and provide the basis for stimulating class discussion.