1. OSCM Publications
  2. Volume 2, Issue 3, 2009
  3. Reading the Tea Leaves at Tea and More: Resolving Complex Supply Chain Issues

Reading the Tea Leaves at Tea and More: Resolving Complex Supply Chain Issues

Author(s):

  • Barry Doyle (University of San Francisco, USA)
  • Arthur H. Bell (University of San Francisco, USA)
Volume: 2 Issue: 3 Publication Year: 2009 Page: 172-177 Available Online: 1 December 2014 DOI: 10.31387/oscm050030
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Abstract:
Tea and More is facing growing pains from its rapid expansion over the last decade and more. The case provides a summary of the challenges faced by the company in the areas of supply chain management, marketing plans, the creation of economic value, and the development of a long term strategy for profitable growth.
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@article{oscm-2009-418,
  title={Reading the Tea Leaves at Tea and More: Resolving Complex Supply Chain Issues},
  year={2009},
  author={Barry Doyle and Arthur H. Bell},
  journal={Operations and Supply Chain Management: An International Journal},
  volume={2},
  number={3},
  pages={172--177},
  doi={10.31387/oscm050030}
}
Barry Doyle, Arthur H. Bell (2009). Reading the Tea Leaves at Tea and More: Resolving Complex Supply Chain Issues. Operations and Supply Chain Management: An International Journal, 2(3), 172-177. https://doi.org/10.31387/oscm050030
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