Reading the Tea Leaves at Tea and More: Resolving Complex Supply Chain Issues


  • Barry Doyle1 (University of San Francisco, USA)
  • Arthur H. Bell1 (University of San Francisco, USA)

Tea and More is facing growing pains from its rapid expansion over the last decade and more. The case provides a summary of the challenges faced by the company in the areas of supply chain management, marketing plans, the creation of economic value, and the development of a long term strategy for profitable growth.

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