Relocation of Car Manufacturers: Wise Solution or Costly Setback?

Author: Marian Liviu Mocan, Attila Turi, Gilles Goncalves, Sorin-Ioan Maistor. Abstract: The paper outlines the current concern of relocation in automotive industry in order to adapt to market conditions by shifting production towards emerging countries. Car manufacturers strive to reduce their operational costs to compensate weak sales in an attempt to overcome the slow market revival and remain globally competitive.