Managing Supply Chain Complexity in a Tea Manufacturing Company


  • I Nyoman Pujawan1 (Sepuluh Nopember Institute of Technology, Indonesia)
  • Mahendrawathi Er1 (Sepuluh Nopember Institute of Technology, Indonesia)

In this case we present issues facing supply chain management in a tea manufacturing company. The company manages two types of products, ready-to-drink jasmine tea and ready-to-drink fruity tea, each having different complexity issues in their supply chain management processes. The case explains characteristics of the products, the supply chain structures, and the nature of demand. The case is expected to facilitate discussions of various supply chain concepts such as the bullwhip effect, supply chain coordination, and vertical integration versus outsourcing.

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