ABSTRACT The role of government in developing a country’s logistics industry is undeniable. Initiatives undertaken by governments have been significant in encouraging the implementation of various logistics service adoption and innovation. Few studies have investigated the role of government in any systematic way – particularly in the adoption of halal logistics. Hence, the purpose of this paper is to determine the measures that the Brunei government could undertake in encouraging halal logistics (HLog) adoption in the country. Using content and narrative analyses of extant logistics management literature that discussed governmental initiatives revealed six measures in the form of regulation, fiscal support, infrastructure and assets, education and research, liberalisation, and exhortation. These measures could be undertaken by the Brunei government to encourage HLog adoption. This paper is among the first to consolidate the measures that could encourage HLog adoption and the very few that reflect on Brunei context.